If you’ve been reading up on how to improve your web marketing in 2014, you’ve no doubt come across a slew of information on improving web design and web development, crafting high quality content marketing pieces, and SEO tips. All of these tips are important for driving website traffic, and they can certainly play a crucial role for any business that wants to tap into the $1.5 trillion eMarketer estimates consumers will spend online this year. However, while those website optimization practices are important, you can’t ignore social media optimization.
Just How Important is Social Media Marketing for Business?
For many businesses, especially those who have no idea how to do social media marketing, social media seems like it couldn’t possibly be of any use. However, as Forbes writes, social media platforms, whether Twitter, Facebook, Pinterest, or otherwise, are driving another digital business revolution. Thanks to powerful social media tools, small business owners can find greater success with cheaper marketing, customers can direct the evolution of their favorite brands, and CEOs can now interact with their customers in unprecedented ways. Your business, like others before, can thrive with a successful social marketing campaign. Of course, you first have to learn how to do social media marketing.
How to Get the Most out of Social Media Tools
- Use the Right Platforms
As Business 2 Community writes, not every platform is fit for every type of business. To give you a general idea, you should think of Facebook as a fertile ground for most business types, but companies who specialize in business-to-business will find better luck on LinkedIn. Pinterest on the other hand is proving to be a powerful marketing tool for companies that rely on heavy visual marketing to sell their products, like artisans, cake makers, and the like. The social media platform you should use depends entirely on your industry and your goals.
- Become Part of the Wider Conversation
The operative word in social media is “social.” That’s why Entrepreneur believes that listening to what other users are saying and responding is so important to growing your presence on Twitter and other platforms. Other businesses and their fans will take notice of a company that’s actively engaged in an industry they are interested in. Sure, you should post your own content and respond to your own comments, but most experts agree that it’s more beneficial to make yourself heard among other SM users.
- Integrate and Build
The Huffington Post writes that learning to integrate your other marketing methods with social media is crucial to the success of all of your online advertising campaigns. Say, for example, you write high quality blog content. By giving readers the ability to share that content on their favorite social platforms from your website, you have the potential to tap into unlimited free marketing. Synergy is the name of the game in social media.
Now that you know how to do social media marketing, what are you waiting for? Start building profiles and shaping your community. You might be surprised just how big the change will be. Read more about this topic at this link: www.lighthousewebdesigns.com