Hotel Reservations Software: What You Need to Know
If you are someone (or know someone) who works at a hotel, then you should consider the benefits associated with hotel reservations software. When it comes to hotel reservations, people prefer that they can make a reservation quickly and easily. The factor that most impacts customer experience, is the hotel reservations software used by a hotel. If the system is not as sophisticated, users won’t have as good of experience which could impact your customer base. Keep reading below for key facts pertaining to the benefits of hotel reservations software.
1. Consider that research shows that customers that are forced to exert high effort to solve a problem with a company, will not be loyal to that company.
According to CEB research poll, 96% of customers forced to expend “high” effort with a company over a booking problem are likely to be disloyal. This illustrates the importance of a hotel software program that is efficient and speedy. If people feel like they cannot rely on a hotel to book a reservation in a swift manner, they will be disloyal to that hotel and book a room somewhere else. If your system is broken or outdated, do what you can to find a system that will meet the needs of people.
2. Keep in mind that more than 50% of people use mobile devices to book hotels so keep that in mind when choosing a hotel reservations software system.
53% of people use their mobile devices to find travel-related information, so make sure your hotel booking system is compatible with mobile devices. People use their phones for a number of reasons, and one of them is hotel booking. If people feel they cannot book hotels efficiently, they will get frustrated and move on to another webpage or company. Thus, invest in a booking reservation system that is compatible with mobile booking to please your customers.
3. 75% of travelers are planning weekend getaways for the winter so be sure to have your software system up and running during those months.
Three out of four travelers (75%) are planning one or more weekend getaways this winter, so make sure that you have a system that can not only handle lots of reservations but that is ready to be used during the winter months. If your system is unable to handle the booking demands in the winter months, people will start to book rooms elsewhere. To avoid this, be sure to invest in a system that is efficient and user-friendly.
If you found these tips helpful, then you are on the right track to learning about the benefits associated with hotel reservations software. Be sure to keep the aforementioned tips in mind, as they are sure to help you see the need for management systems (such as a hotel property management system, a hospitality management software, or a PMS system). First, consider that research shows that customers that are forced to exert high effort to solve a problem with a company, will not be loyal to that company. Second, keep in mind that more than 50% of people use mobile devices to book hotels so keep that in mind when choosing a hotel reservations software system. Lastly, 75% of travelers are planning weekend getaways for the winter so be sure to have your software system up and running during those months.