When it comes to advertising and marketing for small businesses, the heat is. Competition for consumer attention is fierce, both in the digital landscape and in real life, or IRL as some target audiences would say. In fact, in-store efforts are just as and in some cases more important than online marketing campaigns. When the two work flawlessly together however, magic happens.
Your business can make this magic happen with the help of heat press machines. Heat press transfer machines can help you create the latest and greatest swag or “schwag”, which helps to generate solid leads and drive sales.
Do you remember those iron-on graphics your Mom bought you as a kid? With a swipe of an iron, you could create the coolest custom t-shirts, hats, and jackets. Well heat press machines utilize this same type of heat transfer technology to permanently place graphics on a number of different surfaces.
As a business that has a high output of custom swag, owning a heat press machine has several advantages. Here are a few reasons why your business needs one:
Cost effectiveness is one of the main benefits of owning and operating your own heat press machine. It’s possible to purchase a quality heat press machine for a few hundred dollars, with high end models rarely costing more than a few thousand. And as the saying goes, you often have to spend money in order to make it. If your business has a high volume of graphic printing orders for swag, recovering the cost of investing in a heat press can be done relatively quickly. In addition, printing all your orders in-house cuts out the need for the middle man, saving time and money.
Ease of use
On top of being cost effective, heat press machines are also easy and fun to use. You don’t have to an expert in graphic printing to use one safely and effectively. Even if you have no prior experience whatsoever, you still learn how to use a heat press relatively quickly. Don’t be intimidated! Also, heat press machines are space efficient and won’t take up too much room on the floor. Compared to many other kinds of office equipment, these machines require very little dedicated space.
Wouldn’t it be nice if you could make unique swag unlike anyone else’s? Well with your own heat press machine, you can and do so without sacrificing quality. A professional-grade heat press can print on a variety of different fabrics, such as cotton and spandex, in addition to being able to print on several kinds of hard and soft surfaces. This kind of versatility allows you to create all kinds of branded swag, from mousepads, to umbrellas, to clothing, to tiles, and everything in between. In fact, there are very few surfaces that a heat press can’t print on without compromising quality.
Using an in-house heat press to create custom swag goes a long way in supporting your digital marketing efforts. It adds a level of cohesiveness while encouraging a greater degree of brand recognition and loyalty. Your own heat press can help you keep customers engaged and save money in the process of doing so!