The world of advertising and marketing has grown and expanded in the modern day and age of technology. Technology has moved forward in an unpredictable manner every year and many believe it is only going to continue as time goes on.
Technology has made information more available to the consumer and has even improved the relationship between marketing and advertising companies and the consumer.
One of the ways in which things have changed involves the development of the graphic designer and the internet. The internet has brought about new ways that have completely altered the business model and the approach of internet advertising and marketing. If you know little about these two lines of business but need to promote your product, then here is what you should know about advertising and work with a graphic designer.
New Marketing Avenues
72% of all marketing agents across the world said relevant content creation was the most important SEO tactic as of June 2015. SEO targeting is Search Engine Optimization which prioritizes getting high-end google and search engine results. A survey was conducted in which 48% of the people involved believed that a keyword or phrase research is an effective SEO tactic. Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015.
SEO work is one of the internet marketing tactics that do not even begin to involve a graphic designer. Web marketing consists of so many different things. Google made up 94% of the worldwide mobile search market share in the month of December in 2015. In the top 10 search results list, the average word count increased from 975 in 2014 to 1,285 words in 2015. Many people will either use their smartphone, computer, or tablet to use search engines.
You Need A Internet Presence
Now that internet is so widely used it is beyond important that you have a strong presence on the internet. This does indeed include the aforementioned search engine optimization but also includes having a well-made internet. The only way you can have a quality website is if you hire a talented graphic designer to help build your site. When you hire one, make sure that you hire someone who has a strong history of great website content creation.
If you do not have a strong graphic designer to help you make a website you can easily lose customers to the competition. About 57% have stated they do not recommend any business that has a poorly designed mobile site and 40% will go to a competitor if they have a bad online experience. Before a consumer visits a store, they will conduct a search using their phone to check out the business and what kind of products they have.
When a consumer uses a website, 50% of the users will use a navigation menu to help become familiar with both the website and the company. Make sure you have a graphic designer that is going to work to get you the best results and the best website for your customers.
Make sure your website runs well in terms of connection as well. If it does not you will lose customers as mentioned before. About 39% of all people will stop engaging with a website if the images from the site will not load or take too long to load. When a consumer consumes content for more than 15 minutes they prefer to look at something visually pleasing as opposed to something ugly. Finally, 44% of all consumers will leave a website if there is no contact information so make sure your graphic designer includes that somewhere on your site.
Technology is only going to grow in America. Between 2013 and 2015, the number of cell phones bought increased by 78%. Work with a graphic designer to give yourself the best chance to succeed.