Since 93% of Internet activities begin with a search engine, it’s important that your company has a search engine optimization strategy. When searching for products, services, and information, three-quarters of users will never scroll past the first page of search engine results. If your business isn’t on that first page of results, then you’re losing potential clients and customers.
While searching for information and using email continue to be the top-two Internet activities, 58% of Internet users search for products and services, according to Pew. Furthermore, 51% of potential customers and clients are more inclined to make a purchase from a site that functions optimally on their mobile devices.
When you have a mobile-friendly website, this can potentially increase your web presence and traffic. Since 2012, the number of page hits have quadrupled with non-PC devices such as smartphones. Furthermore, half of all local searches are conducted on these and other devices.
If you aren’t working closely with a search engine optimization service or marketing company, you may want to consider doing so. Outsourcing SEO for small businesses is particularly a good idea because in addition to providing local search engine optimization, they will work closely with you to create compelling digital content. Furthermore, they know how to strategize, and will use your website’s name as one of the top five anchor texts.
Having compelling unique content on your website has been shown to increase traffic, thus customers. One reason for this is that 70%-to-80% of online users will ignore paid ads. Instead, they focus on the organic results, which includes information-rich content.
Over the course of a week in the United States, there are an average of 645 million local page views. Since 27 million pieces of content are shared on a daily basis, you want your website and its content to be included with these shares.
You may be aware that the effectiveness of local SEO is connected to social media marketing. In the United States alone, 70% of social media users are connected to a minimum of one local business. When these users go online, they tend to share their purchasing experience with friends, family, and the public.