These days, 93% of online activity begins with a search engine. Whether you use Google, like most Internet users, Bing, or Yahoo, a search engine is the most often segue to most online experiences.
Using search engine optimization on your company website will help drive traffic to your business when Internet users are searching for services in the search engines. Unfortunately, the corporate giants ted to dominate the top rankings, but it’s not impossible to get your business to appear.
Local search engine optimization is vital in these cases. Local SEO services differ from other forms of SEO though. To optimize your local SEO, follow these following tips:
- Create a domain name that is reflective of your business. Since your service likely isn’t a household name, it’s unlikely that an Internet user will search it off the bat. Using a domain that specifies your location and industry is the best way to draw in traffic from the search engine results pages.
- Add keywords. Keywords that are closely relates to your services and location should be used in both your online content and title pages. Use a blog to incorporate these words seamlessly into your page without the risk of looking overly spammy or aggressive. Your online content should be informative and searchable.
- List your business’ name, address, and other contact information on every page of your site, not just the homepage and contact page. Format all of your contact information in the footer of your page so it appears on the page, but doesn’t look invasive.
- In addition to highlighting your business’s services, try to incorporate as much information about you local area as possible. When someone in your area searches for a service, you’ll want to make sure that your page comes up first, instead of a similar service in a different city.
Being as personable and informative bout your area is a big key. Make references to local landmarks and other services that are well-known in your area. This way, you will come off as more personable and appear more informed with your audience.
Hiring local SEO services are the best way to achieve all of these goals. Check your local listings to find a local marketing company that’s familiar with your market.