We live in a world full of people. Quite full in fact. With over 7 billion human beings roaming the planet, and that number continuing to grow, it is shocking to think about the rate at which we have taken over. In just about half a century, the population doubled. And looking from the perspective of our bustling modern societies, it is hard to even imagine the early times during which the thinly spread human population numbered in the millions, numbers that now fill single cities. There are people alive today who were born when there were only 2 billion people on the planet. Over the course of that lifetime, the population skyrocketed by 5 billion. It is astonishing to think about.
There are more and more of us, and we are increasingly more connected every day. The world is growing smaller as we collectively grow, both in number and in intelligence and development. With so many people to consider, the advancements that have been made in technology makes demographic reporting a key asset in so many areas.
Demographic reporting to understand the world around us
The population grows, technology grows, and the geospatial data that marketing analytics services and location intelligence software provide is key in demographic reporting. One global business survey by Dresner Advisory Services revealed that over half of the respondents, no matter what industry they represented, reported that location intelligence was crucial to their business planning. With so many people out there, businesses need to figure out how to properly reach those who their product, goods, or services are best going to benefit. Understanding the combination of geographic and social data, and the needs of people based on those factors, companies can figure out better marketing solutions.
It has been estimated that while the current geospatial analytics market is currently valued at just over $27 billion, it will grow in the next few years to over $72 billion.
The growth of geospatial data and connectivity
We are currently growing through the age of technology. Ideas and inventions are constantly being built upon to create things that once only existed in imaginations and science fiction. Geospatial data, or that which has locational information attached to it such as coordinates, a ZIP code, or address, can be attained through GPS devices. GPS has a growing number of everyday uses apart from demographic reporting. In fact most of us use some sort of GPS location services without thinking much of it anymore, though it truly is a marvel. It has become so integral that it seems it is just to be expected that the Internet of Things, or IoT is growing almost as quickly as the human race has been. The IoT connects non-computer devices to the Internet, and gives us the ability to track, see, or understand where we did not have the ability to do so before.
Radio frequency identification tags, or RFID tags have this ability, electromagnetically capturing data and tracking the movement of physical objects. In just one year, about 12 million RFID tags were sold, and that number is expected to jump to 209 billion by 2021, as the Internet of Things becomes more widespread.
Humans are incredible beings. And as our numbers continue to grow, so does our collective ability to create, connect, and turn all of the amazing things we imagine into reality.