The Top Five Good Website Design Tips For The Small Business

Local seo guide

Looking for good website design tips? You’ve come to the right place. The foundation of any decent business is your first impression, after all, and a lackluster web presence can spell doom for your brand before you’ve even gotten off the ground! As a result, content marketing is fast becoming the highest priority for businesses small and large in the United States. Managers and entrepreneurs alike are constantly searching for ways to optimize their website, bolster their keyword rankings and reduce common pitfalls on the journey to success. If you need a launching pad to get started, check out the top five tips below!

Keep It Simple

One of the best tips for marketing a new website is keeping it simple. It’s tempting to craft your browsing experience with all the latest bells and whistles, but the fact of the matter is that it will more likely turn off your client base than draw them in. Since excessive animations and advertisements can cut into loading times (not everyone has a top-of-the-line computer!), you can lose more customers than you gain in the grand scheme of things. Studies have shown consumers leaving a website if it takes longer than four seconds to load, so keep this in mind when hiring a graphic designer!

Customize For Mobile

More and more people are using tablets and smartphones to browse, buy and bank. Tablet owners have been found to be the most active in local searches, with nearly 65% indicating at least a weekly use for nearby businesses and services. Another survey has shown 60% of online searchers saying they consider local search results to be more relevant, while 58% find them more trustworthy. If you need a place to start, remember that newly released WordPress themes are already mobile-optimized!

Keep On Blogging

Everybody loves social media. It’s accessible, it’s informative and it updates on a constant basis. Good website design tips involve having one or two active social media accounts advertising your brand throughout the week. Studies have shown nearly 60% of businesses having acquired a customer their their main company blog, with other surveys ongoing and timely blogging boosting the user interaction rankings for small businesses. Twitter, WordPress and Facebook are all incredibly popular options for brands to get their start!

Create That Content

It’s not enough to simply advertise. What are you making? Unique localized page content (such as reviews or directions to a store or service) is one of the best ways to increase Google rankings. Redirecting people to your brand will also go a long way — nearly 42% of B2CB marketers say that SEO has had one of the biggest impacts on their lead generation goals. Careful with your advertisement, though! A study found nearly 85% of young adults saying they left a favorite website because of intrusive or irrelevant advertisements.

Get Started Today

There’s no reason to keep waiting and waiting on your website. All the good website design tips in the world won’t mean much if you don’t get out there and start creating! Regular blogging will draw customers to your brand, while optimizing your websites for mobile devices will expand your audience to unprecedented levels. If you’re looking to garner more web traffic, try contacting SEO companies to assist with keyword related searches. Last, but not least, a minimalist web design will resonate with customers far better than a complex one. With all these resources at your disposal, there’s little stopping you from succeeding!

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