When it comes to ensuring that clients are being reached and actively pursued, it is important to realize that using the services of a professional seo company will greatly benefit any business. It has been shown that out of all activities currently pursued online, using search engines and checking email still rank as the top two choices for many individuals. Knowing this, it is helpful to have a website and blog that focus on the needs of clients and potential clients. Here are four ways that having professionals reach a base with seo is valuable and useful.
Social Media Marketing is Still One of the Most Effective Ways to Reach Others
With the advent of social media such as Facebook and Twitter, there are more users now than ever before. In fact, about 70% of people who use social media services are fans or followers of at least one local company that they enjoy using. Because they can get updates on their favorite social media tools about sales and other special promotions, they keep on following. When a company chooses to engage their users, they make them feel important and appreciated. Thus, they continue the trend of following and communicating, as well as suggesting the services to friends and family. By having a professional seo company reach out on social media, businesses can ensure future growth and customer relationships.
Individuals Often Try to Research as Much Online as Possible Before Making a Purchase
Rather than physically visit a location or call to ask about services, many people would prefer to investigate online. Over half of all individuals (58%) check online to research products or services they are interested in, before committing to visiting or calling the business in question. Many individuals simply want to get a feel for what to expect, as well as prices and level of service they can expect. Having search engine optimization can encourage those looking to find a website, thereby putting a company in their mind and on the forefront as they consider making their purchase.
Encouraging Organic Results Helps to Develop Trust and Brings Consumers Closer to the Company
Although getting paid results might seem like a normal conclusion for many businesses to make, it has been shown that developing leads as naturally as possible usually pays off the most. Well over half of all users searching for something (at least 70%) will disregard ads they see in a search engine. Instead, they often favor natural results. This could be for a variety of reasons, but generally individuals find companies who come up in a search engine naturally to be less desperate, and therefore more worthy of their time. Potential customers are more likely to try out a company they have confidence in. Once they do so, they are just as likely to suggest it to others.
Having a Strong Presence Online Opens the Path for More Customers
By keeping an updated and well-maintained website, in addition to a blog and social media, customers will feel confident in a company and what they have to offer. These potential customers might be someone who has just moved into the area, as well as people who have never had a need for the services before, but suddenly do now (such as new parents who might need the services of a diaper company, or a new homeowner who needs to find lawn care service). Constantly being open and on the lookout for new individuals to serve will greatly benefit any business, no matter what they offer.
Having a professional seo company assist in developing a website, blog, and social media postings can bring a great deal of trust and long-term profit to a business. This not only helps gather and engage customers that are both old and new, but it also allows the owner to focus on running their business. Having someone else to manage the daily updates and focusing on new ways to show customers why they should do business with the company is just another benefit of using a professional seo company to build and grow an entity.