Is it time for your marketing strategy to go digital? With consumers increasingly shopping for products and services online, and making purchase decisions based on what they find there, having an effective online presence is a must for every business. Whether you’re an online retailer or a brick-and-mortar store, your customers have to be able to find you online. A specialist marketing agency can help you to plan and execute your online advertising strategy for the best possible results.
Why your business needs to go digital
Research shows that consumers are increasingly using the Internet to find goods, services and businesses. As many as 80% of consumers surveyed report that they use online research before making major purchase decisions. Further, nearly half, or 46%, report that they rely on reviews found in social media to make these decisions.
Business owners are discovering that to be included among customer choices, they have to have an effective online presence. This can include a website, social media, blogs, emails etc. To be effective, that means having a well-designed website, a regular social media presence and high ranking in online searches for related keywords. Having your online marketing strategy managed by professionals can make all the difference to your results.
Does your business need an online marketing agency?
Responding to changing consumer habits, companies are spending more and more of their marketing budgets on digital advertising. The share of total marketing budgets spent on digital marketing averaged just 25% in 2014, but is expected to rise to as much as 75% within five years. In 2015, 78% of companies reported having dedicated social media teams, increasing from 67% in 2012.
However, not all marketing departments have the knowledge and experience necessary to succeed in the world of online advertising. For instance, even though email had the highest return on investment or ROI among digital marketing tactics, just 8% of companies have a dedicated email marketing team. While business owners and marketing departments are recognizing the importance of an online presence, they need the help of a marketing agency to bring that vision to reality.
Benefits of hiring an advertising agency
What can a marketing agency do for your business that you can’t do for yourself? Ad agencies can help you develop an effective online presence, from branding to web development and establishing a social media presence. A creative agency might offer the following services and more:
- Strategic branding
- Creative execution
- Digital and social marketing
- Media planning and buying
- Web development
- Social media
A marketing agency can help your business to develop an effective plan for online marketing. While 50% of companies are already using digital marketing, these are largely piecemeal tactics and don’t follow an overall plan. An integrated and comprehensive online marketing strategy developed by a marketing agency can help your business stand out to consumers.
In today’s world, a digital marketing strategy is not so much a matter of choice as it is of survival. Advertising agencies have the experience and knowledge to help you reach your online customers effectively, with the best returns on investment for your advertising budget.