We are constantly plugged in to the internet thanks to mobile devices like smartphones and tablets; it is estimated that U.S. adults spend an average of 11 hours per day with some form of digital media. Given the wealth of information found on the internet, it is no surprise to find that consumers are turning to the internet more frequently to determine their spending. Companies that invest in smart digital marketing can get a clear edge over their competition: here’s what you need to know to start investing in digital advertising.
Search Engine Optimization
Up to 93% of online experiences first start with a search engine — Google alone holds 67.6% of the search engine market shares in the United States. Although social media can drive traffic towards corporate websites, search engine use beats social media by over 300%. Learning how to effectively utilize the natural power of the search engine can help get your webpages noticed by interested clients, resulting in increased brand recognition and company awareness. Search engine optimization (SEO) does this through a variety of methods designed to get your advertisements on the top of a search engine’s organic searches.
Pay Per Click Marketing
Pay per click marketing (PPC) allows advertisers to cast a broad net by having advertisements spread across the net on a variety of web pages. Whenever the advertisement is clicked on, the pay per click cost is paid out from the client to the host website: this tactic allows pay per click specialists to ensure that the advertisements are paying for themselves. The Interactive Advertising Bureau (IAB) reported that search ads accounted for $9.1 billion: that was 39% of the total internet advertising revenue for the first half of 2014. Moreover, up to 85% of retailers surveyed said that search marketing was the single most effective tactic for generating new customers. A pay per click advertising company can prove to be one of the most effective marketing resources available to businesses; armed with this knowledge, any business can increase their digital presence and directly translate that to sales with a bit of help.