Three Marketing Tips for a Successful Business

Product packaging design

If you want your business to thrive, you better become tech-savvy. That means learning how to use social media, ensuring that both the website design (including the mobile version) is sleek and stylish, and investing in web marketing. But many businesses don’t have time for this. They are far too busy ensuring that customers get the items and services that they purchased. It’s why many businesses are seeking other companies to help their business flourish, such as website marketing solutions and custom product packaging. So whether you are a small startup company or a family business that’s spanned generations, what can you do to help your business grow? Here are three tips for the motivated entrepreneur.
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1. Invest in Digital Marketing – Your business should have a brand identity and brand image. A business owner can work on both of these things through digital marketing. As 61% of global internet users research products online, it’s crucial that your company have an established digital presence. Having online content also draws in Millennials, with 62% of them becoming more loyal to a brand when there is more online content. Remember, you have 10 seconds on your website to make an impression on your customers, otherwise they will leave.
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From social media campaigns to SEO services, there are various Baltimore website design firms who specialize in these services. Hiring these companies will help your business grow, and you won’t have to deal with the hassle.
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2. Establish a Functioning and Sleek Mobile Website – Mobile websites in particular are starting to grow in popularity due to how many consumers have a smartphone. Forty-eight percent of users state that if a business’ mobile website looks tacky or does not function well, they take it as a sign of the business not caring. However, companies that spent the time working on a mobile website experienced a 62% increase in sales.
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3. Custom Product Packaging – Most consumers spend about an average of 20 minutes in a brick and mortar store, meaning that packaging plays a crucial role in whether or not a customer will buy a product. Take makeup products for instance. There are a plethora of different kinds of packaging and brand images. A customer can easily identify a product through its packaging or logo. You want this recognition for your customers, and this is where custom product packaging comes in. Make your products memorable so customers are reminded of your business and become repeat customers.
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Keep these tips in mind, and this year will be a successful one for your business.

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