No matter how strong your in-house sales are, there is always room for improvement when it comes to online sales. In order to achieve the lofty goal of driving more traffic to your website, you need some external help from SEO marketing companies who can provide you with the resources you need to outperform your competition.
Search engine optimization, or SEO, is the practice of earning a higher organic ranking for search results related to your business on popular search engines like Google and Bing.
SEO marketing companies identify unique keywords related to your industry that are commonly searched for, creating content that includes these “magic words” to lead people to your website. It’s no surprise that SEO is rated as the most effective lead generation tactic, with 34% of marketers calling it “very effective.” Here are just a few of the ways that SEO marketing companies can take your business to the next level:
Create an SEO branding strategy. It’s almost impossible to rank highly on search engines with keywords like “bread” or “dough,” so an SEO marketing company examines the specifics of your products/services to identify the best way to get you exposure. For example, if you own a bakery in Los Angeles, SEO content can be created for the term “best bread LA.” When internet users in LA are craving the best loaf of bread in town, they’ll find your website before they get to your competition’s site, giving you the first crack at obtaining a potential lifelong customer.
Email marketing. One of the best ways to build brand awareness and customer loyalty, email marketing enables you to stay relevant with both current and potential customers. In basic terms, any email your business sends to someone is considered email marketing. Search and email are still the top two internet activities around the world, and neither trend will be slowing down any time soon. Through a carefully-constructed combination of transactional emails (sent to notify users of a transaction or order status) and direct emails (communication of a promotional message), SEO marketing companies make sure that your business is the first option a customer thinks of when they need a related product or service.
Website design. Once your website is up and running with SEO and PPC, it’s time to convert your new traffic into actual sales. Your site needs to be mobile-optimized to keep people on your site for longer, thus maximizing your sales. Smartphones have revolutionized the way people use the internet, and people are buying more things directly from their phone as opposed to logging on to a computer just to visit the same website. With professional website design, you’ll have an easy-to-navigate user interface that allows potential customers to find the product or service they’re looking for without getting frustrated and exiting the site.
Talk to an SEO marketing company and see what else they can do to improve your business. It may just be the best investment you ever make.