For a small business, every customer counts. Building a business presence requires gaining and retaining quality customers. Marketing is necessary to reach out and find business. For small businesses, it’s important not to get overwhelmed or throw more money than necessary into marketing campaigns.
Today, successful business marketing encompasses all types of platforms, ranging from banner printing to social media posting. Research shows that 76% of small businesses desire marketing strategies that combine print and digital marketing efforts. Below are 10 Terrific Marketing Tips that include both print and digital marketing methods that will help grown your small business.
1. Give Away Your Stuff
People are more likely to buy products and services that they can sample and experience first hand. So it’s important to get what you’re selling out there. Attend relevant trade shows, industry gatherings, anywhere that enables you to your your products on display and allow potential customers to try them out.
2. Create Fun Company Materials
Promotional materials are a great way to let people know about your company. Corporate printing companies can print company logos and information on all sorts of items: pens, t-shirts, frisbees, magnets, tote bags. Promotional items are great to give away at trade shows or community events. According to research, 84% of Americans remember a company’s name when they receive promotional gifts with a company’s logo.
3. Establish Regular Customer Contact
Sending out regular email blasts, social media updates or direct mailers will allow you to create an established relationship with customers. Keep them informed of any new products, sales or upcoming events. Regular communication is likely to make them become repeat customers and prompt them to recommend you to others.
4. Plan Joint Promotional Events
Coming together with other local businesses is a great way to raise community interests. Consider establishing things like a Restaurant Week or Small Business Bay in your area. You can offer discounted prices if individuals visit specific locations during the event. Break out those banner printing skills and start planning a community business event now. Or, try something as simple as creating a community business board. It can also garner a lot of attention.
5. Attend Professional Networking Events
Every day 27,397,260 business cards are printed. It’s important to exchange your own with other professionals and network. Networking events are valuable resources to staying on top of business trends, finding potential customers and meeting other professionals that could help you advance your business.
6. Don’t Ignore Existing Customers.
Customers like to feel special. Consider starting a customer loyalty program or special discounts or sales to existing customers. These types of deals will make them want to continue shopping with you, and more likely to recommend you to friends and family.
7. Think Outside the Box
In order to stand apart from your competitors, you need to think of unique ways to gain customers’ attention. For instance, hire someone to dress up in a costume, dance around and direct people to your store. Or consider contacting someone who offers banner printing services, then contact local officials and see if you can hang your banner around a prominent community landmark. Don’t be afraid to try something new.