Small businesses in America aren’t struggling as much as they were a few short years ago, but every small business owner is more keenly aware of the sting of a down economy. More than ever, small businesses are aware that they need to keep up with their larger competitors, especially when it comes to advertising. What many small businesses are lacking in their marketing efforts is a strong online presence — here’s a short checklist to see if you should probably be working with a search marketing company.
1. If you’re not up on social media.
If you aren’t up on popular trends in social media, don’t know what Tweeting means, and don’t know what Snapchat is, you should quit while you’re ahead. Business owners who don’t know what they’re doing when it comes to social media aren’t going to be able to use it to their advantage, and there are a number of benefits of social media marketing. Additionally, business owners who aren’t well-versed in social media could potentially make huge PR mistakes.
2. If you don’t know what SEO means.
If you don’t know what SEO or local SEO are, you definitely need to be working with a search marketing company. Since peoples’ shopping habits these days are very much affected by the internet, search engine optimization strategies are essential for good marketing, increasing click rates, and getting your phone to ring.
3. If you think email marketing is a dumb idea.
Another indicator that you need to work with an affordable SEO company is if you think email marketing is a dumb idea. Sure, plenty of people who think they know something about marketing online will tell you that email is dead — but it isn’t. Email is actually still one of the top two internet activities and is right up there with search.
Have you found that you should probably be working with a search marketing company? Feel free to share your experience with us in the comments section below.