Internet marketing is all the rage these days, but it’s not a single thing that you do once and leave it be. Internet marketing is a plethora of different approaches that all come together. One of these is social media, which not all small business owners are well-versed in. Here are a few tips for social media marketing to get you started.
1. Do it Right.
The first thing you need to know about advertising through social media is that it’s something you need to do properly. It’s not enough to just join all of the social media sites and platforms you can think of and leave it at that. You should do your research about each of the most popular social media sites, like Facebook, Twitter, Pinterest, and Google+, and then decide which works well for your business. When you do join, make sure that you engage often.
2. Be Interesting.
Once you’ve joined a couple of the right social media platforms for your business, it’s time to start building a solid presence. This means creating and sharing interesting content and reaching out to followers. This works. According to MindJumpers, about 35% of marketers have gotten leads through Twitter and another 20% have closed sales. Additionally, over half of marketers say that they generated at least one lead through Facebook in 2013.
3. Tread Carefully.
This one is really important. Social media for businesses is a great tool, but it can also get you into some pretty hot water if you aren’t careful. Some of the most famous brand marketing gaffes have taken place on a social media site. The thing about making a mistake on social media is that it will be noticed and it will be reacted to, almost instantly. If you aren’t sure what you’re doing, it’s probably best to outsource to a social media marketing firm to do it for you. In fact, social media marketing firms can take care of all of these things if you’d rather focus on your business.
Do you have any questions about social media for businesses? Feel free to ask us in the comments section below.