Website designs are varied, and it’s natural to want the look and feel of your site to separate you from your peers. But adding unusual bells and whistles often results in confusion and frustration. The last thing you want is to alienate potential clents.
To help you keep focus, we’ve compiled a list of basic complaints about navigating website designs. There’s nothing surprising here, but maybe that’s part of what makes it interesting: folks continue to complain about the same issues year after year. If you’re hearing the same complaints repeatedly about your site, maybe you should consider hiring a website design service or an internet marketing expert… or switching from the one you already retain.The best designer websites and best internet marketing consultants should help you achieve a balance of form and function
Unfortunately, the human eye isn’t developing as quickly as the web. So, it pays to stay simple when laying out text. By throwing any number of obstacles at them,(coloring/jarring contrast, dizzying backgrounds, strange fonts at oddball sizes, etc), your audience may just shut down.
Responsive website designs are the ongoing quest of most businesses in recent years and will continue to be in 2015. It pays to make sure that your site is functional across multiple device formats. Statistics from early 2014 estimate that about one quarter of all web traffic comes from phones. If your site fails to work for smartphone users, it requires them to visit the site from another device. Intentions are good, but follow-through isn’t always the best. Suffice to say, rope them in the first time.
You should test this for yourself from the front-end. Does your site move like molasses? No bueno. As people pick up speed online and are using devices with more sophisticated processors, your slow site will stand out like a sore thumb. Enough said.
This harks back to what we were saying at the beginning: does your site have too many bells and whistles? Are the pages cryptically titled? This might be alright when dealing with the arts community, but for basic business needs, you’re better off communicating your quirkiness some other way. Don’t assume your audience has the intellectual curiosity to dig — it’s not worth the gamble. Instead, lay things out simply so that those needing fast answers can find them.
Having a site that looks like it was designed by The Flinstones might carry some fun kitsch-factor, but it’s not a functional way to do business. If your site looks primitive, people will associate that with your product or service, and it’ll drive them away. Keep your site up-to-date seeming and go in for a redesign at least every few years.
Worse than making information hard to find is not having it there at all. Although the internet has become a place of visual engagement, content is what people are looking for. So, whether you communicate it in (clear, concise) text or use devices like infographics, make sure the information is actually there. If you’re having trouble figuring just what they’ll want, ask for an outsider’s perspective.
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