There is no doubt that search engine optimization (SEO) is one of the best ways to get your company noticed. Millions of people search the web on a daily basis, and next to email, search is the number two web activity. If you hope to gain a significant amount of traffic to your site, SEO strategies can help you push a large number of these users to your website.
While you can do SEO on your own, many people outsource SEO to a search marketing company. A search marketing company, or an SEO company, offers SEO services led by SEO experts. These experts understand search engine trends and use different strategies, such as target keywords, link building, social media marketing, and website design, among others, to push your website to the top of a search engine results page (SERP). This is important because about 75% of users never scroll beyond the first SERP, making a website on the 5th or 10th page virtually invisible to most users.
But boosting your search engine ranking is more than simply stuffing your website with keywords, and throwing content on the web that baits users into clicking on your back links. Google’s Penguin is designed to stop these kinds of website owners from climbing the rankings, and recently shoved Seattle-based marketing company, Portent, to the 60th page of results because of excessive, unnatural links.
This is why organic links woven into organic, original content is the best way to go about using target keywords. Also, almost 90% of users say they are more inclined to click on organic links than paid advertisements. A professional SEO company’s writers can compose high quality pieces of writing that are aimed at enticing readers with real information that they will want to read and find out more about. The back links are built into the writing organically, which drives more traffic to your site, and ultimately helps raise your search engine rankings. Sites like Google see increased traffic as in indication that your site contains valuable information for its users, and award you a higher search engine ranking.
A search marketing company can work with you to create great content that can be uploaded to social media sites for exposure, and help your monitor your website’s success on a weekly, monthly and yearly basis. They can help you optimize your website as well, and maintain social media accounts to give you more extensive web presence. All of these tools combined can help drive traffic to your website, which can lead to higher sales, and the revenue you need to keep your business running successfully. Read more: www.morepro.com