Recently, we had the great opportunity to sit down with Mr. Justin Zawaly, Chief Growth Officer at The Business Backer. The Business Backer, an investment capital firm specializing in helping businesses grow, has been in business for seven years and is looking forward to many more years of helping businesses of all types reach their goals.
Justin, thanks for joining us today. Investment capital firms aren’t a new concept in the business sphere. Having said that, it seems that The Business Backer is doing things that other companies in the industry aren’t. Can you talk a little bit about the unique employee culture at The Business Backer that helps set you apart?
Justin Zawaly: Yes, we have roughly 50 employees. We encourage a very open culture. It is important that each of our employees feels empowered to challenge the current process and is confident to provide a recommendation for how we can do better. At TBB, we look for autonomous workers who see their piece of the puzzle as their own small business. We ask the employees to make decisions as if they were the CEO.
That must go a long way in fostering an environment of trust. Does that sort of environment, where every employee has the power to make decisions, affect where you see yourself in the next five or ten years? Where do you see your company going in the future?
JZ: A year from now we will have doubled in size and will have staked a claim as the financer in the consultant space. Five years from now, we will be five times larger than we are today and will be one of the major players in the alternative-lending space and a known entity in our industry. 10 years from now, we will have serviced 1 million repeat customers and our name will be synonymous with ethical lending.
An investment capital firm that makes a point to specialize in ethical lending? It seems something like that would just about market itself. Even so, what steps do you take with The Business Backer to get your name out there?
JZ: Our primary method of marketing is through the purchase of leads from a company called Lendio. Those Lendio leads result in a live phone call to the business owner looking for funding. If we are unable to reach the business owner, we then follow up with an email. Now that we are working with Paradux, our marketing channels have increased. We better utilize social media, PPC, SEO, email, and our continued purchase of leads from Lendio.
Justin Zawaly is the Chief Growth Officer at The Business Backer, an investment capital firm that helps businesses reach their growth goals. For more information about the company’s services, visit www.businessbacker.com, or call 513.680.9202. If you’re a Cincinnati resident, you can visit the company’s offices at 10101 Alliance Road, Suite 140 Cincinnati, OH 45242.
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