A search engine optimization service transaction typically involves three parties: an seo service provider, an seo reseller and the client who purchases seo services. Seo resellers start off as middle men and then proceed to become one of the main players before the transaction is completed. You are probably thinking, exactly how would one define the two roles of seo resellers?
First, as middle men or women, the seo resellers look for a client who is interested in purchasing seo services from a specific seo provider. The seo provider remains in the shadows and is never revealed to the client. The seo provider allows the seo resellers to convince the client to purchase the seo services and sell them under their names instead of the providers names. These types of services are known as seo white label services because they can be sold under different names other than the providers. This is actually how seo resellers acquire their second role as one of the main players in the seo service deal. Also, they end up profiting from the seo provider by reselling seo services and from there, possibly having the opportunity to start their own businesses.
Many seo providers have a detailed seo reseller plan in place so they are guaranteed some sort of a profit from the services they provide. Providers definitely are not going to perform their services for free, nor are they going to watch seo resellers walk away with all of the money. Of course, having to resell seo services is not an easy job for seo resellers. It takes knowledge of the company providing the services, knowledge of the services itself and the ability to twist everything around and make it sound like their own services. Seo resellers do all of this to complete their main objective, which is to win a potential client over who is looking for seo outsourcing because they do not have the staff to perform the services themselves.
SEO resellers have quite the level of responsibility. They have to find clients for seo providers who are looking to perform seo services, win over the clients by selling quality seo services as their own, while at the same time, trying to make a little profit for themselves. It can be a hard job sometimes, but someone has to do it.